Here are a couple of great articles on why packaging is so important.  Enjoy the read.  The links to the original articles are available. ____________________________ PACKAGING AND LAUNCHING YOUR PRODUCT TO MARKET MARKETING & SALES Small Business BC - By Ken Gallie "In business they say, “it’s the packaging that sells the product the first time, but it’s what’s inside that sells the package the second time.” How many times have you seen a new product fail because the manufacturer has overlooked an aspect Read More...